For class 1, we began analyzing the concept of visual language in images. We were asked to find an image that resonated with us. I chose this MoMA Forum on Contemporary Photography poster image:
- Analyzing the system using a grid
Even amongst the chaotic picture of randomly folded paper, the grid lines nicely outline that, indeed, there is some intended text placement on this poster. All of the important text is clearly boxed within the lines of the grid.
2. Make one thing important
I believe that since the MoMA Forum title is at the top of the pile, this helps to highlight this is the most important aspect of the image. It's very interesting how they used layering and texture to emphasize hierarchy in this image.
3. Topography
It appears that only one type of font was used in this poster. They played with All-Caps to draw the eye to the important titles on the page.
4. Color
Only three colors were used in this piece and I think they work perfectly for this image:
I really like the simplicity of the dark grey and white and then how they added a splash of orangey-red to tie the piece together. The color really make the entire poster pop!